What is layout Design?

Layout plays a major role in graphic designing. Layout points to the arrangement of elements on a page generally referring to specific placement of image, text and style. Knowing the layout of design is very important. If the layout is not correctly followed, there is a chance that the message you tried to convey will be destroyed and the cost of advertising would go meaningless.

Master plan or blueprint of an important work (such as an advertisement, book, magazine, newspaper, or website) shows the arrangement of its various graphic elements (such as body copy, colors, headlines, illustrations, scale). It shows the overall appearance, relative importance, and relationships between various graphic elements to enable a smooth flow of information (message) and eye movement for optimized effectiveness or impact. Many a times alternative layouts (called roughs) are done so as to explore the different arrangements before the final layout is prepared for printing or production.